Rural Women New Zealand's aftersocks campaign for Canterbury earthquake victims has been recognised at the Fundraising Institute of New Zealand's annual awards.
It has jointly won the premier award.
The organisation had planned to sell 1000 pairs of the funky red and black socks made in Canterbury from a New Zealand merino wool blend.
But it has now sold almost 19,000 pairs of the socks, raising more than $110,000 so far for the Christchurch Mayoral Fund.
The aftersocks campaign shares the top fund raising prize with Ronald McDonald House in the South Island.