An author of an independent report on the agrifood sector says a new attitude and better leadership is needed to boost its value as New Zealand's biggest export earner.
The report - commissioned by the Riddet Institute, a partnership between universities and and research organisations - says there is potential to treble the value of agrifood exports to $58 billion a year by 2025.
But it says that will take a joint approach by industry and government.
One of the authors, Kevin Marshall of the Dairy Research Institute, says the strategies proposed are neither new nor unique, but the report outlines what is needed to make them work this time.
"We don't yet have the right mindset," Dr Marshall says. "We don't have enough of the talent and leadership that we need to get us to that desirable end point."
Dr Marshall says the report has been received positively and a chief executives' boot camp coming up in the next few weeks will use the report as part of its agenda.