19 Oct 2009

Sheepmeat countries agree on collective approach

1:40 pm on 19 October 2009

Sheepmeat-producing countries have agreed to work on a collective approach to rescue the declining sheep industries.

Representatives from New Zealand, Australia, the European Union and South America attended the first international sheepmeat forum in Brussels earlier this month, initiated by Meat and Wool New Zealand.

Meat and Wool chair Mike Petersen says the forum recognised that all major sheepmeat producing and trading countries are facing similar challenges, resulting in a falling world lamb supply.

Mr Petersen says the forum agreed there are opportunities to increase demand and the forum is looking at how to link promotional programmes.

Delegates also decided to share research knowledge and to consider what sort of sheepmeat cuts are appropriate for the modern consumer.