Agriculture Minister David Carter has told wool industry representatives that the future of New Zealand wool and even sheep farming, rests in their hands.
The minister is supporting recommendations from a task force he set up in October last year to advise on ways of restoring profitability to the declining strong wool sector.
Among its recommendations are the creation of a marketing group to come up with new products, uses and outlets for New Zealand wool.
It's also called on wool organisations to form a single body to unify an industry characterised by fragmentation and squabbling.
Mr Carter says the report identifies strategies for turning around the industry and it's up to industry leaders to ensure this initiative does not suffer the fate of previous rescue attempts.