Meat, dairy, seafood and wine exporters are among a group of New Zealand food and drink companies who have pooled their marketing resources in China by setting up a new joint office in Shanghai.
The Economic Development Minister Steven Joyce has officially opened the office of Primary Collaboration New Zealand during a visit to Shanghai to foster business ties between New Zealand and China.
The PCNZ member companies Sealord, Silver Fern Farms, Synlait Milk, Villa Maria Estate, Kono and Pacific Pace between them represent about $3 billion worth of trade.
Mr Joyce said the collaboration was a trail-blazing partnership which showed how New Zealand companies can team up to boost their international presence in foreign markets.
He said officials from New Zealand Trade and Enterprise were working with other companies to explore the potential for similar arrangements.
In another just announced partnership, the University of Waikato and the Waikato Regional Council have signed a revised Memorandum of Understanding which outlines how they will work together on issues of major interest to the region.
Their initial focus will be on fresh water science and management, and the economic development of the region.