29 Oct 2015

Anchor makes foray into Ethiopia

2:23 pm on 29 October 2015

New Zealand's oldest dairy brand Anchor has opened up new markets with its first consumer foray into Ethiopia and Australia with products geared to market needs.

Anchor Milk

Anchor Milk Photo: RNZ / Alexander Robertson

Anchor Fortified Milk Drink was a milk powder specifically formulated to provide families in the emerging Ethiopian market with access to affordable high quality dairy nutrition.

Across the Tasman, the new range of Anchor creams in Australia - Anchor Pure Cream; Anchor Thickened Cream; Anchor Light Thickened Cream - is aimed more to the country's foodie and culinary culture.

Fonterra's global brands and nutrition managing director Rene Dedoncker said the ability to appeal in two very different markets showed the power of the co-operative's everyday nutrition brand, Anchor.

"The entry into Ethiopia is a new experience for us and it's early days, but it's great to be doing something that not only promotes dairy and New Zealand, but it's addressing a major concern in Ethiopia around malnutrition," Mr Dedoncker said.

"If you look at the United Nations' estimates - they put it as a hundred million and it is growing. It's one of the fastest growing economies in the world and interestingly, about a third of the population are under the age of 10 and overall, of the 100 million, 40 percent are malnourished."

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