The Australian Rugby League Commission's shoulder charge ban has claimed its first victim - with the game's 2013 advertising campaign to be devoid of the often spectacular but now illegal play.
The ARLC accepted a recommendation on Tuesday to outlaw the shoulder charge - a decision which has split the rugby league community, with some fearing the game is losing its toughness.
The often brutal hit is a staple of any highlights reel and was a feature of the past two television commercials under the previous NRL administration.
