17 Feb 2009

Troubling trend in Aussie sports sponsorship

7:32 am on 17 February 2009

Australian sport has taken a major hit from the global economic meltdown, with almost two-thirds of sponsors either scaling back funds or scrapping deals altogether.

A survey undertaken by Australian researchers Sweeney Sports paints a grim picture for sports in the country, although a third of the 295 respondents were confident they would secure more funding this year, despite the downturn.