The Hawke's Bay Rugby Union's chief executive Mike Bishop says they have money and the talent to be competitive if their bid to become New Zealand's sixth super rugby franchise succeeds.
Hawke's Bay's application to break away from the Hurricanes has been lodged and Bishop says the next step is to sit down with the NZRU.
If the NZRU's comfortable with the proposal they would present it to SANZAR.
Bishop says Hawkes Bay would also talk to other central North Island rugby unions including Manawatu, Taranaki and Poverty Bay.
And he says with in excess of 400,000 people, the central northern area's already got about 130,000 more potential spectators than the Highlanders franchise.