English Premier football League club Liverpool have announced their first marketing deal with an Indian company.
The Reds have signed a three-year agreement with a local phone company which will allow supporters in India to enjoy tailored content on their phones, buy merchandise and have the chance to meet leading Liverpool players.
Although India is best-known in sporting terms for its mass enthusiasm for cricket, the globally popular football Premier League has started to make inroads in recent years.
Liverpool, currently fourth in the table, have also set up an International Academy in the western Indian town of Pune.
