21 Mar 2014

Everton continue longest-running shirt sponsorship in England Premier League

12:43 pm on 21 March 2014

The English Premier League football club Everton has signed a three-year extension to their shirt sponsorship with Thai beer brand Chang, in a deal the club says could be the most lucrative in their 136-year history.

The partnership, which started in 2004, is already the longest-running shirt sponsorship in the league, with Everton saying the latest agreement was potentially worth more than $30 million.

Meanwhile Adidas will supply the kit for debutants Bosnia at the World Cup this year, meaning the German sportswear company will sponsor nine of the 32 teams in the tournament.

Adidas and US rival Nike are battling for supremacy in a football kit industry worth more than $5 billion annually.

Nike is the kit supplier for 10 teams including hosts Brazil.

German sportswear company Puma, number three in the market, is the partner to eight finalists.