1 Jan 2010

AT and T ends sponsorship of scandal-hit Tiger Woods

12:20 pm on 1 January 2010

The US telecommunications company AT&T Inc says it's terminating its sponsorship agreement with Tiger Woods, joining the list of companies that have distanced themselves from the top golfer in the wake of a sex scandal.

AT&T is the latest corporate sponsor to back away from the world's first billionaire athlete since he became engulfed in allegations of multiple extramarital affairs following a mysterious minor car accident outside his Florida home at the end of November.

Sponsors who have revised their relationship with Woods include technology outsourcing and consulting firm Accenture Plc, which ended its endorsement, and Procter & Gamble Co's shaving products maker Gillette, which dropped the golfer from its marketing.

Some other companies, however, like American athletic shoe maker Nike Inc, have said they are standing by the golfer.