Ngai Tuhoe says being able to take over the lease of the motor camp at Lake Waikaremoana would help re-connect the tribe to Te Urewera in the mind of the public.
The family currently leasing the camp - which includes tent and caravan sites along with chalets and a shop - are not plannin to renew their contract with the Department of Conservation when it runs out in June next year.
Ngai Tuhoe spokesperson Tamati Kruger says the tribe has always had a special relationship with the lake and the land surrounding it, but that's something not always obvious to visitors to the camp.
Over the past 20 years there's been little publicity about the association and connection the tribe has with the lake and Te Urewera
Mr Kruger says Department of Conservation brochures and advertisements have largely concentrated on biodiversity issues and conservation, and Ngai Tuhoe has been left behind.
He believes if the tribe has the chance to take over the camp lease, it can provide a more homely feel for visitors.