The new general manager of the Maori Women's Welfare League says it will use new technology to attract younger members.
Awhimai Reynolds, who's based in Wellington, has taken over the role previously held by Jacqui Te Kani, who died in October last year.
The league is a welfare group, which helps Maori women and children by providing services such as budgeting advice and access to a nanny.
Ms Reynolds says the league wants to retain its current members while encouraging younger women to join.
She says one way to do that is to take advantage of the internet, by setting up a website and using social networking sites such as Facebook.
Ms Reynolds says she wants young women to tell the league what it can do to attract them.