The Maori King Tuheitia wants to provide direct support to whanau - especially tamariki and rangatahi.
The call was made to members of Waikato-Tainui at a hui in Ngaruawahia.
The call came at the latest in a series of meetings held to overhaul the way the tribe is governed and the way its people are represented.
At discussions in February, former chairman of the dairy co-operative Fonterra, Sir Henry van der Hayden, challenged Waikato-Tainui to collapse its Parliament and executive board, and have one united body.
One of those involved in the review, Nanaia Mahuta, says changes are being made to help the iwi grow - while keeping its tribal identity.
Over the next two months, beneficiaries will be consulted at a series of consultation hui at marae.
Ms Mahuta says it is the first opportunity in 14 years to take a really hard look at what is working and what is not.
In a statement, Waikato-Tainui says there is a need for a commitment to the Kingitanga, recognition that the current structure is not working, and the need for clarity around roles and responsibility.
Waikato-Tainui also honoured the Maori new year when the Maori King unveiled a new tribal sculpture.
The sculpture of King Tawhiao at Octagon Park is opposite the Maori Parliament building known as Turangawaewae House in Ngaruawahia.