The Electoral Commission says a new campaign will be launched next month aimed at bringing in new general and Maori electorate voters.
On Wednesday, Minister of Maori Affairs Pita Sharples criticised the commission's Maori Electoral option process, saying it was limited and not focussed on new voters.
However, the commission's chief electoral officer Robert Peden says that campaign is specifically about providing information to tangata whenua to decide whether to be on the Maori roll or general roll.
He says the commission will begin its enrolment update campaign from July to encourage people not enrolled on either electoral rolls to join before local body elections in October.
Mr Peden says its staff are on the ground in the Ikaroa-Rawhiti region providing information to new voters.
A by-election for the region will be held at the end of this month.