A Maori economic leader says there's money to be made in exporting cultural delicacies like pig heads and fish eyes.
Maori Economic Development Panel chair Ngahiwi Tomoana says Maori traditionally enjoy parts of animals and fish that usually go to waste, like the heads, tails and eyes.
He says that's what the Chinese and Asian indigenous markets want too.
Mr Tomoana says innovation is needed to package, product develop and market the delicacies overseas.
He says it's about transforming the product from its cultural form to a product that is marketable.
Mr Tomoana says some interested party's have come back with ideas about how to package fish eyes and store them individually in cartons, but more work is needed.