A group of 30 chief executives from Maori companies is to attend a boot camp in California next month.
The Maori advisory group to the Ministry of Business, Innovation and Employment says the contingent will spend ten days at Stanford University to learn more about the cultural road to commerce.
The Maori Trustee's Jamie Tuuta and Sir Mark Solomon of Ngai Tahu will be among those on the trip.
Advisory group chair Ngahiwi Tomoana said it's about catalysing and reinvigorating the thinking around Maori organisations.
He said the chief executives must be able to extract greater monetary and cultural value out of their organisations to serve Maori and New Zealand.
Mr Tomoana said the group is currently working to ensure a good spread of chief executives attend the boot camp.
The group leaves on 21 August.