A store manager for Countdown is praising his company for exposing more shoppers to the Maori language.
Countdown has installed bilingual signage in 31 stores around the country.
The initiative began at the Tokoroa store two years ago, after requests from its staff and with help from the Raukawa Trust.
Tokoroa's former store manager, Mike Olsen, who's a Pakeha - says after mainly positive feedback Countdown's decided to introduce the Maori-English signs permanently in all its new stores.
