The Labour Party's new Maori vice-president, Nanaia Mahuta, says targeting all Maori seats in the next general election will be among the priorities in her new role.
Ms Mahuta was elected to the position by 450 to 50 votes at her party's conference in Christchurch over the weekend.
She beat another contender backed by the Labour Party's Maori council, Northland's Rudy Taylor.
Ms Mahuta doesn't believe she got the job just because she's well-known MP.
She says Rudy Taylor is an active party member in Te Tai Tokerau, but she was endorsed for her skills, capability, contributions, experience and commitment.