A book explaining Maori protocol is for the growing generation which wants to learn about Maori but is too scared to ask, its author says.
The 64-page Maori in Aotearoa New Zealand book will be launched in Tauranga on Tuesday night.
Author Buddy Mikaere says it simplifies Maori protocol and traditional practices and explains why they're still important today.
He says there is a growing generation of Maori, and many Pakeha, who want to learn about Maori culture but are too scared to ask, or don't know who to talk to.
Mr Mikaere says the book is aimed at those who are looking to round out their New Zealand character, as well as tourists.
The tourism industry is huge in Tauranga and the book will help those who want to learn more about tangata whenua, he says.