Māori company Kajavala Forestry is critical of the timeframe set to achieve new safety standards for the industry.
The Independent Forestry Safety Review panel report has called for a shake-up of the sector following 32 deaths since 2008.
It recommended that the creation of a Forestry Leaders Action Group comprising government, industry and workers oversee the changes. The group is to include a Māori representative and be set up within three months.
The review stated it had a "vision of a safe, sustainable and professional forestry sector by 2017".
But Kajavala Forestry's general manger Jacob Kajavala, who is also the president of the Forest Industry Contractors Association, said the timeframe was not soon enough.
Mr Kajavala said it is important to keep the momentum up now that the industry has embraced the review's recommendations and believed that 2017 was an overly comfortable target.