Until now, the identity of electro-pop singer MAALA has been kept a secret. He chats with Music 101's Melody Thomas.
MAALA's Evan Sinton. Photo: Supplied
You’d be hard pressed to avoid coming into contact with electro-pop newbie MAALA. The artist’s first single ‘Touch’ has been play listed on commercial radio for months and the second single ‘In The Air’ recently premiered as Zane Lowe’s World’s First for Beats 1 on Apple Music.
But digging for information about the artist behind the name has been a rather unsatisfying exercise. In what looks like an effort to take hype to its peak, MAALA’s label Sony Music has kept the musician’s identity entirely secret, until now.
MAALA is 20-year old Evan Sinton - and if that name sounds familiar it’s because a few years ago he placed third in reality television show New Zealand’s Got Talent.
This will be part of Sony’s hesitance to spill his name before the songs had a chance to be properly heard. The golden-voiced teenager with his guitar undeniably did ‘got talent’ in 2012, but the songs he performed on the show and on his later-released Phosphenes EP are a far cry from the slick, radio-ready production of MAALA’s debut self-titled EP, which is out August 28.
PODCAST: Music 101's Melody Thomas chats with MAALA.
