Retailers in the United States are open again after the Thanksgiving holiday.
Black Friday is usually the busiest shopping day of the year, as the Thanksgiving weekend marks the start of the holiday shopping season.
An estimated 147 million people are expected to go shopping between Friday - Sunday.
With the economy fragile, many shops began their sales on Thursday night.
The BBC reports Target opened its doors at 9pm, three hours earlier than last year. Sears opened at 8pm.
And 11,000 shoppers arrived after Macy's opened its flagship department store in New York at midnight.
The National Retail Federation forecast an increase of 4.1% in retail sales during the November-December holiday period this year, but this is less than last year.
And the federation said the number people forecast for this year is down from 152 million on the Thanksgiving weekend last year.