Goods worth an estimated one million euros were taken at gunpoint from an Apple store in central Paris on New Year's Eve.
The BBC reports four masked men forced their way into the shop at about 9pm on Monday, three hours after the shop closed. They escaped afterwards in a van.
Meanwhile, the desirability of Apple goods among street criminals is blamed for a rise in crime figures in New York.
According to the New York Police Department, some 3890 Apple products were stolen in 2012.
Mayor Michael Bloomberg said thieves in the city were showing a preference for Apple goods.
His press secretary later said crime figures would have been down for the year otherwise.
The BBC reports a smash and grab at Apple's store in Covent Garden in October 2011 by a gang of motorbike thieves, netted up to £75,000 worth of goods.
Two men were later convicted of robbery.