American talk show star Oprah Winfrey says she was the victim of racism during a recent visit to Switzerland.
The claims, made to an American television programme, come during a political row in Switzerland over plans by some Swiss towns to ban asylum-seekers from some public places.
Winfrey says assistant refused to serve her in an upmarket handbag shop in Zurich, saying the bags were "too expensive" for her, the BBC reported.
Winfrey said she left the shop calmly.
"There's two different ways to handle it," she said. "I could've had the whole blow-up thing ... but it (racism) still exists, of course it does."
Winfrey, one of the world's richest women, was in Zurich for Tina Turner's wedding.
