Al Jazeera Television has launched its operations in the United States, declaring its news coverage will be "unbiased, fact-based, in-depth journalism."
With little fanfare, Al Jazeera America went live on Tuesday morning in New York.
In January, Al Jazeera, which is based in Qatar, bought a television channel owned by former US vice president Al Gore, for around $500 million. The channel served 45 million households.
The BBC reports Al Jazeera America bought two pages of advertisement in the New Yorker magazine for its inauguration, urging viewers to "change the way they look at news".
Globally, Al Jazeera is seen in more than 260 million homes in 130 countries. It has 70 bureaux around the world, 12 of which are in the United States.