Superstar couple David and Victoria Beckham have dethroned Britain's Queen Elizabeth in a new earnings rich list.
Researchers at the London School of Marketing have discovered the Beckhams are valued at $NZ1,112 million, easily outpacing the monarch, who is estimated to be worth $804 million.
The study analysed the earning power of the retired soccer star and his singer-turned-fashion designer wife and their four children, including 13-year-old Burberry model Romeo and 16-year-old Brooklyn, who boasts more than four million followers on Instagram.
"The Beckham brand has been used to advertise everything from designer clothes to satellite television and even whisky," explains Anton Dominique, the school's chief marketing officer.
"What's also interesting is that the family name is almost as influential as any individual family member."
According to the study, David and Victoria Beckham bank a joint $95 million a year and have built up a portfolio of assets worth $450 million.
Meanwhile, Victoria's self-titled fashion label is valued at $142 million, and David Beckham's soccer firm Footworks is thought to be worth $355 million.