The Boxing Day sales are famous - so famous in fact that hundreds of shoppers have lined up overnight at some stores in Australia only to find no discounts on offer.
Bleary-eyed and clutching coffees, the people queueing outside one upmarket fashion store on Sydney's Pitt Street began arriving before dawn and formed a line stretching 200m.
But when the doors finally opened at 8.00am, the eager shoppers rushed in only to find there were no discounts.
Not that it seems to have driven the crowds away, as people kept lining up just for the tradition of it.
Over at the major department stores, where discounts of up to 50 per cent were being offered, the first eager shoppers started arriving at 9:00pm on Christmas Day.