Mike Hutcheson
The Week in Detail: Productivity, political slogans, and Healthy Homes
The Detail podcast brings you the issues behind the news every weekday. Here's what we covered this week. Audio
This is a party political slogan, brought to you by an ad man
As the political parties reveal their slogans for the election campaign, we look at who and what makes a catchphrase sing, Audio
The Weekend Panel with Stacey Morrison and Mike Hutcheson
Among other topics this morning, our Weekend panellists will be discussing Te Wiki o te reo Maori, Janet Wilson versus Judith Collins and the safety of the latter's leadership, the controversial… Audio
'A pretty good Plan D'_ Dunedin's new campaign
Many of New Zealand's town and cities have come up with some pretty wacky marketing campaigns in the past. The latest to do so is Dunedin, which is decribing itself as "a pretty good plan D"… Audio
Santa and Coke
The Advertising Standards Authority has agreed that Santa should not be used in advertising that promotes Coca Cola to children and young people. Audio
Santa and Coke
The Advertising Standards Authority has agreed that Santa should not be used in advertising that promotes Coca Cola to children and young people. Audio
Former advertising exec: lack of older people in advertising
Former advertising executive, Mike Hutcheson, joins the panel to talk about a lack of experienced older people in advertising and why marketing is always pitched at 25 - 54 year olds. Audio
Lance Armstrong not ideal choice for Lion - marketing guru
Disgraced Tour de France cyclist Lance Armstrong leaves New Zealand today having been here for a campaign with Lion Breweries. But was it a good choice or a risky choice for Lion? We speak with former… Audio
Kevin Roberts on leave after dismissing gender bias as issue
Auckland advertising consultant Mike Hutcheson says standing Kevin Roberts down from his role at Saatchi and Saatchi is a significant overreaction. He says what Roberts said is "quite measured." Audio
Wicked camper vans advertising slogans under fire
Chief executive of the Advertising Standards Authority, Hilary Souter and advertising veteran Mike Hutcheson discuss the controversy surrounding Wicked Camper's advertising Audio
Effective marketing of NZ businesses
Former Saatchi and Saatchi NZ boss, Mike Hutcheson recently completed his Master's thesis on New Zealand creativity and says many local businesses could market their companies more effectively. Mike… Audio
Rugby - Our National Obsession
Kicking off with Rugby: As the Rugby World Cup gets underway in the UK, we have a panel discussion looking at how sports - and rugby in particular - dominate the national culture. Are sports, arts and… Audio
Advertising and marketing playing a big part in TV3's downsize
TV3 is cutting its Sunday news bulletin to half an hour. Audio
Social media and distraction
Finlay MacDonald and Mike Hutcheson on 'Distractions'. Audio
Ad exec says sport will be poorer if alcohol marketing is cut
An advertising expert is warning that sport will be the loser if a ban on alcohol sponsorship and advertising is imposed. Audio
Panel discussion on 100 percent pure campaign
For the past two days we have been reporting on the 100 percent pure New Zealand campaign. Audio
12,000 tickets left for England France quarter final
With just two days until England and France meet in a Rugby World Cup quarterfinal, 12,000 tickets remain unsold. Audio
Tune Your Engine
It's not about how rich you want to be - it's about how you want to be rich, say our next two guests. Mike Hutcheson and Claire Wadey are the authors of"Relax and Grow Rich: How to live a successful… Audio