Weetbix
Christchurch store relieved trademark battle over Weetbix settled
The small Christchurch store at the centre of a trademark battle is looking forward to again being able to sell British made Weetabix.
Weetbix vs Weetabix: Battle of cereals hits court
Sanitarium, which makes Weetbix, is pursuing a civil suit against a Christchurch shop owner who was importing and selling the British cereal Weetabix. Audio
Weetbix vs Weetabix
'A Little bit of Britain' shop co-owner Lisa Wilson refuses to back down over what she says is her right to sell British cereal Weetabix, after Sanitarium seized a shipment, claiming it was a… Video, Audio
Weetbix vs Weet-a-bix
Lisa Wilson from A Little Bit of Britain shop talks about the action Sanitarium is taking against her company because of trademark issues. Audio
Out of the box sales after Weetbix cameo on Chinese TV
Weetbix manufacturers have been bowled over by a major increase in sales after the cereal made a brief appearance on a Chinese TV drama.
Bit part on Chinese soap boosts Weet-Bix's fortunes
A paid for product placement of weetbix on a Chinese tv soap opera has paid huge dividends according to Sanitarium marketing manager Mark Roper. Audio
All Blacks-branded Weet-Bix cereal being made in Australia
It's branded "New Zealand's Number 1 Breakfast Cereal" and the Official Breakfast of the All Blacks. Audio