Human Behaviour

There's one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It's called the decoy effect… Audio

Economist Syon Bhanot explains why public health warnings are sometimes ignored, and what works to change cavalier attitudes. Audio

The lockdown has reinforced the notion that humans are a social species who aren't designed to be alone. Yet more and more people are feeling isolated and lonely. Hannah Hawkins-Elder has worked… Audio

Dr David Halpern, an experimental psychologist, was part of the original nudge unit put together by the British government to address policy challenges where human behaviour was a key component. Audio

Dr Paulina Sliwa is a Philosopher at the University of Cambridge and has figured out the formula for coming up with a great excuse. She discusses her study, The Power of Excuses, and what separates… Audio

Professor Alex Haslam from the University of Queensland has re-examined the controversial Milgram experiments and has some sobering findings about the true nature of evil. Audio, Gallery