15 Feb 2008

Fiji Water looks for alternative export markets

11:30 am on 15 February 2008

Fiji Water says its confidently moving ahead with plans to expand its export markets despite being embroiled in court action with Fiji authorities.

The American owned company exporting Fiji Water, Natural Viti Waters Limited took the Fiji Islands Revenue and Customs Authority to court to settle discrepancies over the product's value and transfer price out of Fiji.

FIRCA had stopped exports of the product out of Fiji until the court ruled that Fiji Water could continue to be exported in the interim if the company paid a bond.

Company spokesperson Tom Mooney says last year it exported 13 million cases or about 200 million litres of Fiji Water.

Mr Mooney says while they have a lot of consolidating to do in current export markets, the company is already considering other markets this year.

"We have our sights set on some of the important markets, like South American, brazil, argentina and large markets with a real appreciation for great bottled water, where we haven't really done any business to date."

Fiji water is drawn from the Yaqara Valley on Viti Levu and sold in four convenient bottle sizes.