Digicel Fiji has announced a slash in call rates to 5 cents every 30 seconds on its pre-paid business.
The new price applies only to inter-Digicel network calls and text messages but without any time restrictions during the day.
Digicel Fiji CEO Matt Davey tells Fiji Live the new rate structure is aimed at cutting across the confusion caused by countless promotions and short-term offers in the market.
He says pricing structures have become confusing.
The company has also slashed call rates to other networks and landlines to 20 cents every 30 seconds following last month's Fiji Commerce Commission directive for mobile operators in Fiji to reduce interconnection rates from 28 cents to 23 cents effective immediately and gradually to 11.5 cents over three years.
The Ceo of rival mobile phone company, Vodafone, Aslam Khan, told FijiLive that the Digicel announcement is not a big deal.
Khan said Vodafone's recharge bonanza of $25 matched the Digicel offer and was even better when calls are made during "off peak" hours.