The head of Papua New Guinea's Tourism Promotion Authority says the local industry is forging a tourism brand distinct from other destinations in the Pacific region.
Peter Vincent says PNG is targetting the high-end tourist market as the country develops itself as a major adventure tourism destination.
"We don't want to be seen and perceived and look like the other South Pacific island countries. We are not about the resorts, we are not about sun, sand and sea. We are a lot more than what the other countries offer within the Pacific region. We are a lot more an adventure destination and that's where we want to be."
Peter Vincent says the government's priority to improve infrastructure across the country should help tourism grow.
He says there are a number of airport, wharf and road improvement projects underway.
This include the redevelopment of Alotau wharf which will allow cruise ships to begin arriving in November.