A global online review site was launched into the New Zealand market on Thursday on the expectation of a good pick-up because this country is seen as an early adopter of new technology.
Yelp provides a localised business guide and is reliant on people writing reviews to generate the information.
Since the company launched in the United States in 2004, it's had 36 million reviews posted to its site.
Yelp operates in 21 countries, including the United States, Britain and Australia, and generates revenue through advertising in six of those countries.
The company has decided not to try and generate revenue in New Zealand at the moment, but will look to do so in the future.
New markets vice president Miriam Warren said Yelp decided to launch into New Zealand following its reception in Australia.
She said the brand has been developing globally with a lot of travellers using it while they are overseas and she expects this to be a trend in New Zealand.