25 Dec 2013

Shoppers break Christmas Eve record

6:22 am on 25 December 2013

Last minute shoppers rushed to the tills in record numbers on Christmas Eve with 148 purchases a second shortly after midday.

It was the highest transaction rate ever recorded by electronic payments provider Paymark and up from 132 a second last Christmas Eve.

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Photo: PHOTO NZ

Paymark, which processes about three-quarters of the country's electronic transactions, said spending was up by 7.1%, compared with 22 and 23 December last year.

Sales and marketing head Paul Whiston said Monday was the second highest spending day ever, with $235 million in transactions. Friday set the record with $235.6 million.

Sporting and camping goods were selling strongly on Monday with sales up by 109% compared to the same day last week.

Clothing and jewellery shops also recorded an increase of 78% week-on-week.

Mr Whiston said shoppers also gathered last-minute essentials for their Christmas lunch. Food retailing was up 81.8% on Monday compared to the same day the previous week.