Federated Farmers says efforts to tackle rural depression head-on are starting to have an impact.
A wide cross-section of rural and health organisations has been campaigning to raise awareness about the issue in response to statistics showing a high rate of suicides in rural communities.
Federated Farmers launched its 'When Life's a Bitch' campaign as part of that.
Health and safety spokesperson Jeanette Maxwell says there are signs that rural people are opening up more about discussing depression and seeking help for it.
