2 Feb 2010

CBS sells out commercials for Superbowl

12:02 pm on 2 February 2010

The American television network CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game next Monday.

CBS has come under fire in recent weeks from various groups for allowing a conservative Christian group to air an anti-abortion ad, and barring a commercial from a dating site for gay men as inappropriate for prime time.

Prices for a 30-second spot running during the Superbowl are more than 4 million dollars... the game typically includes 50 to 60 spots.

The Super Bowl is the biggest advertising event of the year with commercial rates running far above what other TV events command, partly because the game draws around 95 million U.S. viewers.

A survey found that more Americans enjoy the ads than the action on the field.

A year ago, with the recession in full swing, companies sharply scaled back budgets and sales slowed in the final weeks before the game however NBC managed to sell out all of the spots for a record 291 million dollars.

This year's game is in Miami between the Indianapolis Colts and New Orleans Saints.