The Maori Women's Welfare League wants to raise its profile by telling communities exactly what it does.
Founded in 1951, the league is a welfare support group for Maori women and children. Its services include vaccination, access to a nanny and budgeting advice.
Its new general manager, Awhimai Reynolds, says much of what it does is not well known to the public because members are usually too busy to say what they do and prefer to let their work speak for itself.
In order to make a difference and help communities, she says, the league needs to tell people what it does.
Ms Reynolds says one change it aims to make is to establish its own website soon.