Some some say TV broadcasting is a business in decline because online viewing is fast catching up. Our rival TV broadcasters say it isn't so - and they’ve taken the lead of TV companies in Australia by banding together to convince advertisers and marketers TV still rules the roost. What’s the strategy?
Think TV Australia's CEO Kim Portrate pushes the message that television grips the viewer more than its online rivals for eyeballs. Photo: PHOTO / RNZ Colin Peacock
