Behavioural Economist
The power of the 'nudge' to motivate people
30 Aug 2021
There are carrots and sticks to motivate someone to do something they should. And then there's the nudge. Behavioural economist Richard Thaler tells Jesse that people can be nudged in the right… Audio
Beware the decoy effect
13 Dec 2020
There's one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It's called the decoy effect… Audio