7 Mar 2013

$1m child poverty ad campaign called for

9:47 pm on 7 March 2013

Child poverty workers are calling for a million-dollar advertising campaign to raise awareness of the plight of children from low-income families.

About 60 representatives from government agencies, community groups and non-governmental organisations met at a workshop at Auckland University on Wednesday.

The group laid down recommendations for the Government that include a child poverty advertising campaign, a documentary on teenaged parents, minimum standards for rental properties and funding for food in schools.

Children's Commissioner Russell Wills was at the meeting and acknowledged that the Government needs to do more to fight poverty.

The group will meet again in November to see how the recommendations have progressed.