2 Mar 2012

Black Caps brand damaged - branding specialist

6:39 pm on 2 March 2012

A branding specialist says New Zealand Cricket needs to move fast to protect the Black Caps brand, after Jesse Ryder's involvement in another incident involving drinking.

Ryder and his team mate Doug Bracewell broke team protocols after their loss to South Africa in Napier on Wednesday by drinking and arguing with bar patrons.

Both players will keep their contracts but are banned from Saturday's match at Eden Park.

Chief executive of a specialist branding agency Dave Bassett says the Blackcap's brand is in danger of corroding.

He says New Zealand Cricket should be transparent with the public about how they are handling the situation.

It is Ryder's third incident involving alcohol and he and Bracewell have been reprimanded by Black Caps team management for unacceptable behaviour.

Team manager Mike Sandle told a news conference on Friday this is an internal team issue, not a code of conduct issue - so Ryder's contract is not at stake.

Both players are out of Saturday night's match against South Africa.

Bracewell was receiving treatment for a tight hamstring and Ryder split webbing in his hand during the match in Napier. Team protocols dictate that they should not have consumed alcohol.

But Sandle says their actions were not overly serious, compared to Ryder's previous indiscretions.

Ryder was involved in alcohol-related incidents in 2008 and 2010.