A wine company hopes adding a label that specifies greenhouse gas emissions will help consumers make environmentally conscious decisions.
The label looks at the carbon footprint for the life of the wine including growing, wine making, bottling, distribution, retail, use and disposal.
The New Zealand Wine Company has just had the carbon life cycle of its Marlborough Sauvignon Blanc certified.
The company's sustainability manager, Craig Fowles, says there is a strong consumer awareness of the label in the United Kingdom and Australia.
He says it presents an alternative to the carbon neutrality logo that can already be found on wine labels.