The new chief executive of Westland Milk Products dairy co-operative, Rod Quin, will be holding a series of district meetings with farmer shareholders about the dramatic fall in this season's milk payout.
Last season the co-operative paid its suppliers $7.99 a kilo of milk solids. This season's forecast saw that figure slashed to between $4.10 and $4.50.
Rod Quin says Westland has plans to address what is seen as a gap with its competitors, will work to re-establish the momentum it had in the past, look for opportunities to add value to its milk and maximise the value of the milk it receives.
Mr Quin took up the position at the head of the company following the sudden death of the company's chief executive Scott Eglinton in July last year.