A Maori business consultancy firm says there's huge potential for Maori business in Indonesia and it may be able to break through by exporting manuka honey.
Members of the Poutama Trust recently attended a trade mission to Jakarta.
Chief executive Richard Jones says manuka honey has taken off in China, but so far not in Indonesia, despite high demand.
He says a large Indonesian pharmaceutical company, Kalbe Farma, is interested in importing the product and samples of manuka honey, energy bars, gels and lozenges were sent over this week.
Mr Jones says the company is well-established and has a good distribution chain throughout Indonesia.
He says manuka honey is kept in locked cabinets in Indonesian supermarkets.