Niue has been told that to grow its fledgling tourism industry it needs to give visitors a cultural experience.
Auckland University of Technology's New Zealand Tourism Research Institute is presently working with the Niue Government to try and make the most of the destination.
The Institute's director, Simon Milne, says they are now getting preliminary results from an online survey which shows visitors want a deeper experience than they currently get.
He says visitors want a glimpse into everyday life on Niue, because the island is never going to tap into the Pacific's mass tourism market of sun, sea and sand.
"It's a place that is going to be focussing on its natural attractions, to some extent diving, fishing, things like that. But what it also is obviously a fairly unique set of cultural experiences that can be offered to the visitor and at the moment I think the visitor sometimes finds it hard to connect to that a little bit."
Simon Milne of AUT's Tourism Research Institute.