2 May 2014

Start-up sale 'good for investors'

2:03 pm on 2 May 2014

An eight-year-old start-up business that received government funding has been sold to Microsoft for an undisclosed sum.

Greenbutton's technology enables businesses to optimise their cloud computing applications.

It received funding from various government agencies including Callaghan Inovation and the New Zealand Venture Investment Fund.

The fund's chief executive, Franceska Banga, says selling such start-ups is an excellent way for entrepreneurs to fund their next venture.

Investors will get a good return and money that comes back to the venture investment fund can be put back into other start-up companies.

"We'll be able to invest into another five to ten companies off the back of the returns that we get," Ms Banga said.