Some small exporters hope trade tours to China will help counter the effects of recession.
New Zealand companies are being guided through China by ANZ bank as it looks to bolster its business in the region as a result of Shanghai's World Expo.
Taranaki seafood exporter Egmont Seafoods hopes trading with China will double the amount of fish it processes.
Owner Keith Mawson says China offers new markets for undervalued species such as leatherjackets.
Marlborough winemaker Brent Marris wants Chinese customers, not so much to boost output as to spread risk in uncertain times.
Mr Marris says the strong dollar is eroding the worth of the British wine market and he expects to export up to 20,000 cases to China over five years, representing 10% of his vintage.